Have you ever been in a meeting where your boss tells all of his/her direct reports that ‘we need more creativity’ and expects that as you walk out of the door there will be an instant change? In these times of efficiency, productivity, streamlining, judgement and busy-ness, our creative selves can get squeezed out. In such environments, where is the space for enabling new ideas to seed rather than be trampled on? How can we expect to see the spark of something new and exciting to engage our customers and consumers in a way that provides mutual benefit?

Have you ever felt change was happening to you and there was nothing you could do about it?


